Going loco for Labubu: Why adults cant stop buying the collectible plush toy
In early 2025, Kevin Duong discovered Labubu, a collectible doll marketed towards adults, with his boyfriend. Driven by blind box excitement, celebrity endorsements, and social media trends, Labubu quickly exploded in popularity, becoming a billion-dollar business for Pop Mart. Duong, now a collector, finds comfort and nostalgia in the toy.
