NZ-designed Apples Miss Trick By Omitting FernMark Branding In Canada
New Zealand-designed Envy and Jazz apples, packaged as a 'product of USA', faced Canadian consumer backlash against US goods. FernMark brand manager David Downs notes the missed opportunity of using the FernMark trademark. He stresses that the FernMark connects brands with New Zealand's strong reputation, influencing consumer purchasing decisions, with usage of the trademark on the rise globally.
