Vaccine hesitancy growing in at-risk communities

Vulnerable communities show increasing vaccine refusal, jeopardizing the 95% immunization target. Misinformation, especially on social media, and damaged trust post-COVID are to blame. Ngā Mataapuna Oranga PHO boosted rates through outreach, but faces anti-vaccination propaganda. Experts are concerned about declining trust, particularly in Māori and Pacific communities, prioritizing protection against measles and whooping cough.